We’re Tracking the Best Black Friday Deals Live 2024

Finally, it’s here. The biggest shopping day of the year, Black Friday, has begun. Sure, there was a full month of deals dripping out but as I gaze out upon the coating of pure, fresh, light Ohio snow from my childhood bedroom I can’t help but feel there’s just something special about the actual Black Friday beyond the sale tags and slash-through prices.

The story I heard as a kid was that Black Friday was named as such because it’s the day that retail operations finally made it out of the red on their annual budget. There are other stories, of course. None of that matters right now. All that matters is the deals, which I’ll be tracking live for the next few hours and which folks from the WIRED Reviews team will be bringing you throughout the day.