November 2024

In the midst of our reporting on Nike’s turbulent year, we failed to emphasize one fact: Even as Nike’s corporate leadership flails in a post-Covid world, the company’s shoes and athletic apparel still make up a huge market segment and are still the leading performance models in the industry. Every marathon shoe is just a…

Hoka running shoes have been popular with trail and mountain runners (or “skyrunners”, if you prefer) since the company’s inception in 2009. But it was only during the Covid-19 pandemic that we all threw fashion out the window and became obsessed with these insanely puffy, comfy shoes. The iconic, everyday Cliftons are the most popular…