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Want to Smell Like Donuts? Beauty Brands Think You Do
But in 2023, we moved from food-inspired aesthetics to actually wanting to look like food, with trends like cinnamon cookie butter hair, blueberry milk nails, and glazed doughnut skin. Today, anything goes: Velveeta hair dye, dill-pickle-flavored lube, and Hellman’s parfum de mayonnaise—the rule seems to be the more unhinged, the better. For millennials and zillennials,…