If you’re in the market for a new camera, this holiday season is the time to buy. There are some great Black Friday camera deals available right now, including one on our favorite GoPro, the GoPro Hero 13 Black. There are plenty of other GoPro camera deals, along with some good buys on cameras from Insta360, DJI, Fujifilm, and more.
For more info about action cams, check out our complete guide. Also, be sure to read our guide to the Best GoPros, Best 360 Cameras, Best Instax Cameras, Best Travel Cameras, and Best Mirrorless Cameras. Head to our full roundup for more Black Friday deals.
Updated November 29: We’ve added some deals from Moment’s sale.
Do You Need a New Camera?
Probably not. Probably what you need to do is spend a lot more time with the one you have, but if buying a new camera makes you feel like maybe you’re getting better at photography, far be it for me to stop you. Hitting too close to home? I feel you. I mean I want a new camera. I want the Sony A7C R, which is an amazing camera. The autofocus is light year’s ahead of my A7R II, the sensor is bigger, the dynamic range is better, and it’s smaller and lighter. What’s not to love? But it isn’t going to instantly make me take better pictures.
To make better images you have to spend time at it. It takes practice, shooting everyday, even if you only have 10 minutes. Walk around the neighborhood and play with different compositions, try shooting in ways you normally don’t. Experiment with different light at different times of the day. Just get out an shoot more. Most of it will be garbage, but you’ll be learning.
If you need a new camera to get you to do that, then carry on, there are some truly great deals to be had right now.
The Best Action Camera Deal
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Photograph: Scott Gilbertson
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Photograph: Scott Gilbertson
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Photograph: Scott Gilbertson
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Photograph: Scott Gilbertson
GoPro
Hero 13 Black
GoPro did not release a new model of its Hero action camera this year. Last year’s Hero 13 is still the latest, but it’s on sale for Black Friday anyway. Last year’s GoPro Hero 13 was the first significant change for GoPro’s flagship action camera in many years. The company added an interchangeable lens system, along with Macro, Ultra Wide, and Anamorphic lenses, plus a set of four neutral density filters. The new interchangeable lens system opens up shooting possibilities that simply don’t exist with other action cameras. For some reason, this camera often gets overlooked. It’s just fun to shoot with.
I think the slickest part of the Hero 13’s new lens and filter system is that the Hero 13 Black autodetects which lens is attached and changes the Hero 13’s settings accordingly. This is especially nice for those who don’t want to fiddle with fine-tuning their camera settings every time they change lenses or pop on a neutral density filter. I’ve been using all three lenses for over a year now, and they’re all nice, but the Ultra Wide is my favorite. I mainly use my GoPro to shoot from the handlebars of my bike, so the wider the shot, the better and more immersive the footage becomes, hence my love of the Ultra Wide. The Hero Black ultrawide edition is also on sale.
Everything that made GoPro a household name is here as well, with industry-leading hypersmooth stabilization, all kinds of helpful shooting modes, and support for GoPro’s Quik app. Also note that if you buy through gopro.com, the company includes a year’s worth of GoPro Premium, the company’s subscription cloud storage service. If the GoPro has a shortcoming, it’s the battery life. It’s OK, but not great. I suggest grabbing an extra battery.
So, given that there was no Hero 14 this year, how future-proof is the Hero 13? I would say very future-proof. I will admit, the newly announced DJI Action 6, which has a variable aperture lens, is very interesting, but it’s still an automated aperture rather than giving you a full aperture priority mode. I’m also a little leery of DJI products, given the ban on imports that starts December 23, 2025. The Insta360 Ace Pro 2 below is also on sale, and I do love that camera as well, especially with the new accessories that turn it into something more like a point-and-shoot. But in the end, when I head out the door for a ride, or a paddle, or, right now, some snowshoeing, the action camera I reach for remains the GoPro Hero 13 Black.
Other Great Action Camera Deals
Our top pick action camera for most people, the Action 5 is a great option. It has better battery life than the Hero 13, and better low light performance, though do keep in mind that support in the US will be limited after December 23, 2025.
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DJI
Osmo Action 5 Pro
Our top pick action camera for most people, the Action 5 is a great option. It has better battery life than the Hero 13, and better low light performance, though do keep in mind that support in the US will be limited after December 23, 2025.
If you’re going to turn your action camera on yourself, the Ace Pro 2 is our top pick for vlogging. It has a great lens and sensor co-engineered with Leica, capable of recording 8K video at up to 30 fps. My only gripe is the lack of 10-bit color, but unless you’re doing your color in post, you won’t miss it.
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Insta360
Ace Pro 2
If you’re going to turn your action camera on yourself, the Ace Pro 2 is our top pick for vlogging. It has a great lens and sensor co-engineered with Leica, capable of recording 8K video at up to 30 fps. My only gripe is the lack of 10-bit color, but unless you’re doing your color in post, you won’t miss it.
