August 15, 2026

I’m already growing hoarse in Golden Gate Park as Charli XCX takes the stage at a San Francisco music festival. The crowd starts jumping as a guitar hook hits, and I reluctantly comply, bouncing around on these aging knees as my chunky Puff necklace almost flies off the chain. During a lull in the set,…

The entry-level Joe Rev was created in this same spirit—a full-sized, BMX-inspired frame with fun color options (electric blue, matte gray), 3-inch tan wall balloon tires, and those unmistakable handlebars. There are no apps or fancy readouts, no lights, and no shocks. Just five levels of pedal assist and a throttle attached to a single-speed…