‘Heated Rivalry’ Is Bringing New Fans to Hockey. Does the Sport Deserve Them?
The NHL also pointed WIRED to its partnerships with Pride organizations around the US, Canada, and Australia, as well as pro-inclusivity organization You Can Play, which it’s been working with since 2013. The league said it will be hosting its third annual Pride Cup in 2026. NHL commissioner Gary Bettman has said he “binged” Heated…