Consumer Reports’ analysts scoured national incentives to help holiday-season car shoppers. We found many models offering significant savings, but to make sure the featured cars represent smart buys, we concentrated on models with a strong Overall Score, factoring road-test performance, owner satisfaction, reliability, and safety. (Learn more about CR car ratings.)
Among these good cars, we found 2026 models that can be had with projected savings of 5 to 13 percent off the original window sticker price. In general, the deals are a hint better this year. More than ever, it pays to do your research. There may be two models, for instance, that meet your needs, with one being discounted and the other selling for over sticker price. The difference can often be thousands of dollars.
In the final hours of the year, dealerships may be especially motivated to negotiate in order to reach monthly and annual sales targets, which are typically rewarded by the automaker. Armed with all the information available on our model pages, including local transaction prices, you can definitely get a good deal now on select cars and SUVs.
Each vehicle featured here carries discounts that are valid until at least Jan. 2, 2026. The vehicles are listed in descending order of percentage of potential savings off the sticker price, factoring incentives and negotiation. Local prices may vary. Similar discounts can be found on other versions in addition to those spotlighted. All featured models are selling for $50,000 or less, and all have incentives of $500 or more.
And there are likely to be regional deals that outshine these national offerings. They can be found through our Build & Buy Car Buying Service.
Detailed pricing information and complete ratings are available on all current vehicles from their respective model pages, linked below.
