Instacart’s AI-Enabled Pricing Experiments May Be Inflating Your Grocery Bill, CR and Groundwork Collaborative Investigation Finds
Update Dec, 22, 2025: Prompted by this investigation, Instacart has stopped offering technology that allowed grocery retailers to charge shoppers different prices for the same groceries at the same time. Learn more about that change, as well as legislative and regulatory responses to our findings. This article is part of Consumer Reports’ Make the Price…